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Market Updates, Products & Ingredients

In The Raw Sweeteners Launches Organic Stevia In The Raw

The company’s stevia is 100% USDA organic certified and non-GMO project verified.

By: Lisa Olivo

, Rodman Media

To meet growing consumer demand for more healthful products, In The Raw Sweeteners has introduced Organic Stevia In The Raw, a 100% USDA organic certified, non-GMO project verified, vegan certified and naturally gluten-free product.
 
Organic Stevia In The Raw is available in convenient packets, each contains only three calories, but provides the sweetening equivalence of two teaspoons of sugar (which contains 32 calories).
 
“We wanted to introduce our customers to a product that met all of their expectations – from health benefits to quality and taste. We understand that consumers today are looking for organic selections, with a focus on improved taste, therefore, we have developed our new Organic Stevia In The Raw to cater to those looking for wholesome, healthier, non-GMO sweetening options that still deliver delicious flavor,” said Steven Eisenstadt, CEO of Cumberland Packing Corp. 
 
The launch adds to the In The Raw brand’s portfolio, which includes Sugar In The Raw, Sugar In The Raw Organic White, zero-calorie Stevia In The Raw and Monk Fruit In The Raw, and Agave In The Raw. 

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